the private Care spot is the largest in this dynamic landscape, having an predicted market place quantity of US $14.31 billion in 2024. This facts highlights the robust probable and modifying dynamics of your Beauty & personalized treatment marketplace in India and emanates from Statista's in depth study analysis.

Executing their organization product with material-and-community led differentiation, Nykaa has captured purchaser loyalty to become of your speediest developing Way of living commerce platforms.

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Thrilling is often a network of nearby vintage boutiques across the country. All 150+ retailers about the platform are impartial organizations, and ninety five% of them are Girls- and POC-owned.

Omnichannel expertise: By integrating a sturdy electronic System with more than eighty Bodily stores, Nykaa offers consumers a seamless shopping practical experience enabling them to “touch and really feel” products and solutions before ordering online/offline.

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Nykaa results in being An important force With this flourishing current market, giving physical and Digital customers by using a large choice of natural beauty, manner, and wellness goods.

contrary to other e-commerce corporations, Nykaa started having a cell-initially strategy recognizing that Indian consumers ended up leapfrogging from desktops to mobile units.

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